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Vincent Thome is a strategist, geek and captologist working at AKQA. This blog is about technology, marketing and innovation.
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Trust in digital life
How much do you trust your digital life? Has the fear of identity theft or bank card fraud dampened your trust in digital services? You’re not alone. As the digital world permeates more and more aspects of our lifestyle, protecting our digital lives is more important than ever.
Researchers at Microsoft, Nokia, Philips and digital security company Gemalto recently announced the launch of a new initiative that aims to set out how consumers and businesses can do just that. Called Trust in Digital Life Partnership, their vision is to address “the fundamental societal issue of trust in new and emerging digital services.”
One of the founding members of Trust in Digital Life is Kim Cameron , chief architect of identity with the Identity and Security division at Microsoft. Mr. Cameron is a firm believer that the need to animate interest in the area of digital trust is key. In a recent Q&A interview with the Globe and Mail, Mr. Cameron outlines what steps need to be taken to secure digital identity.
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