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Vincent Thome is a strategist, geek and captologist working at AKQA. This blog is about technology, marketing and innovation.
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Tag Archives: Planning
Trust in digital life
How much do you trust your digital life? Has the fear of identity theft or bank card fraud dampened your trust in digital services? You’re not alone. As the digital world permeates more and more aspects of our lifestyle, protecting our digital lives is more important than ever.
Researchers at Microsoft, Nokia, Philips and digital security [...]
Know Me / Nudge Me
Most people are still careful to protect their personal information, but more and more of us are choosing to store our most intimate details online: financial information, health records, personal preferences, and even our schedules and location. This is not because we are more trusting, but because sharing information unlocks access to personalized services that [...]
Rory Sutherland at TED
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.
APG Creative Strategy Awards 2009 Presentation – The New Volkswagen Website
People asked me if I could publish my APG awards presentation. I have uploaded the deck on Slideshare and I have put some notes inside the presentation so that you can get an idea of the voice over. For those of you who want to read the full paper, it is available here (PDF). [...]
Designing with Psychology in Mind
View more documents from Joshua Porter.
APG Creative Strategy Awards – The New Volkswagen Website
As Campaign couldn’t include all the pictures within the document, I decided to post my paper here as well to give you the full picture. I am now working the presentation which I will post later this month. A Continuous Focus on the Ideal Visitor Experience Summary In this paper we show [...]
I Paid For The Free Book About Free
Last week, I was at Chris Anderson’s presentation of his new book: Free – The Future of a Radical Price. Great talk, nice little stories and interesting questions from the audience. Actually, I couldn’t resist buying the book even though it’s free as a digital version. Here is Chris Anderson on Free at the Wired [...]
Sustainable Communication
Because my brother is studying sustainable engineering, we had many conversations around the meaning of sustainability. When you think about “sustainable communication”, you often associate that with green related communication but I think that it is much broader than that. Sustainability, in general terms, is the ability to maintain balance of a [...]
Designing the Intangible, an Introduction to Service Design
As digital marketers, our industry is moving from telling stories to designing experiences. The good news is that experience design is not new; service design has been around for years and we can learn a lot from it. Below is an interesting presentation from Ben Fullerton and Jennifer Bove about service design: Designing the Intangible. [...]
The Post-Crisis Consumer