Tag Archives: Mobile

Send Real Postcards with your iPhone

When you care about people you often make the effort to send a postcard over an email. I guess it’s more touching because more “work” is put into it – you have to choose the card and it is your handwriting. The only problem is that the picture on the postcard is not yours and [...]
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Apple App Store Secrets Revealed

Even though I am a big fan of the iPhone and the app store, I don’t want this to become the new “thing to have” for brands if it is not relevant to them. As for Facebook apps before, it is really important for us to stay in touch with the reality and get the [...]
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Mobile Rules! 2008

With over three billion mobile phones in use globally, the mobile space is three times as large as television and twice as large as PCs and it is the most personal device. Success in mobile marketing will require that marketers think differently. It is not a web experience that we transfer into a mobile [...]
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The Web outside, mobile as a remote control

We should know the advantage that mobile bring to marketers. It is probably the most personal device so far and allows extreme targeting adding the location in the equation. Worldwide, there are 3 billion users of mobile, 1 billion of TV sets and 1.5 billion of PC. A lot of technologists or research company [...]
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Nokia, a view of the future

Nokia has released a number of short videos that explore how mobile phone design may change in the next three or four years. There is a video for each of the four categories (Achieve, Connect, Live, Explore), or put more simply different lifestyle, that Nokia focuses on. Despite being very exciting and well [...]
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Semapedia

Thanks to Pete, I remembered this product. I spoke about this kind of offline online link in the Infolust report but also in the marketing with barcode. Semapedia tagging is more social focused at the moment but you easily can see marketing applications. With Semapedia you can hyperlink your physical world with knowledge that [...]
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UltraWiFi from the Cloud

Lot of marketing, crm and communication models may change when people will be able to get internet everywhere. So I’m very happy with the announce from the Cloud. The Cloud, Europe’s leading WiFi network operator, today announced a radical new low pricing structure which will make unlimited broadband WiFi access available for just £11.99 [...]
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O2 and Mission Impossible III by Hypertag

Hypertag is a company that I check very often. Their vision is that every physical object will be tagged with a Hypertag that will act as a gateway to relevant information. I recieve today two new campaign examples O2 and Mission Impossible III but you also can find lot of other case studies on [...]
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Youtube goes mobile

YouTube has launched a mobile upload service that enables people to post videos by simply sending them via email to a special address. This is a big deal for citizen journalism and blogging. Now, I’m waiting for a plug-in which allow me to put this video on my Youtube profil but on my blog as [...]
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CamReader applications from Japan

As you know, I think mobile application is the future. So many applications are available and with QR codes, he allows us to go from the offline to online. Mediaseek is the most famous developer for mobile barcode reader in Japan. Here are some applications they offer in Japan. It is very interesting and [...]
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