About
Vincent Thome is a strategist, geek and captologist working at AKQA. This blog is about technology, marketing and innovation.
Twitter
Archives
- March 2010
- November 2009
- October 2009
- September 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- January 2009
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
Tag Archives: Marketing
The GTI Project by Volkswagen
Tribal DDB London created the GTI project for the launch of the Volkswagen’s new Golf GTI Mk VI. It is a giant Scalextric track that allows you to race the new Golf GTI online. The 30ft by 25ft track is the work of a team of 60 modellers and features over 200 [...]
Uniqlo UT
Uniqlo UT find its unique way again to promote their latest series of tshirts. I couldn’t resist to post the widget. __utbp_d='blogparts';__utbp_u='';__utbp_w=480;__utbp_h=360;
Reflecting on marketing accountability
For a couple of months, I have been reading quite a lot of articles around measurement, accountability and effectiveness. It seems to be all quite messed up but with more money going into digital we will not be able to avoid this issue very long. When you see all the pressure CMOs get, it [...]
Train the mouse
I’ve always been interested in changing the way people interact with websites. A few days ago, I saw this website, try drugs, which plays with mouse effects. I think it was brilliant as it brings emotion and meaning to the experience. Try drugs is an anti-drugs campaign created for the department of health in Norway. [...]
Avenue A | Razorfish Digital Media Outlook 2007
Avenue A | Razorfish just released their Digital Media Outlook for 2007. This report examines trends in the way consumers, publishers, and advertisers employ digital media to have a conversation with each other.In the 2007 edition, they examine issues such as how to measure the value of new media, and what’s on the minds [...]
Invest in people
According to a year-long study conducted by McKinsey & Co., the most important corporate resource over the next 20 years will be talent. It’s also the resource in shortest supply. In 1997, McKinsey & Co. coined the phrase “The War for Talent.” It expressed the need for organizations to review their employee value proposition [...]
iPod shuffle commercial
Why do I like this brand? I still don’t know. Anyway above is the last iPod shuffle commercial. And Prototypes is the French band who did the music.
Sony Bravia paint ad
The new ad of Sony Bravia is now online. For me, one of the best example this year of “Brand Demand”. With their blog, Flickr, Youtube… they achieve to generate a real brand demand by their customers. By the way, I notice that, this time, they didn’t forget to include the Bravia URL in the [...]
Discover the world with British Airways and Google Earth
While I was checking prices on BA.com, I saw an ad on the homepage with kind of Google Earth layout. Then by searching on Internet I found that it was a new campaign which ties in with Google to create an ad that’s the first of its kind.
Google Earth combines satellite imagery, maps [...]
Fast Forward