About
Vincent Thome is a strategist, geek and captologist working at AKQA. This blog is about technology, marketing and innovation.
Twitter
Archives
- March 2010
- November 2009
- October 2009
- September 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- January 2009
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
Monthly Archives: March 2009
Apple App Store Secrets Revealed
Even though I am a big fan of the iPhone and the app store, I don’t want this to become the new “thing to have” for brands if it is not relevant to them. As for Facebook apps before, it is really important for us to stay in touch with the reality and get the [...]
What do consumers really want?
Customers want to feel what they buy is authentic, but “Mass Customization” author Joseph Pine says selling authenticity is tough because, well, there’s no such thing. He talks about a few experiences that may be artificial but make millions anyway.
Measuring User Experience
In the online space, building accurate ROI model is difficult – especially if there is no e-commerce activities. Adaptive Path in partnership with UC Berkeley have just released this interesting report. It provides frameworks and analysis that will help you to:
Understand how to choose high-value, high-impact Web development projects
Evaluate Web investments in the context of [...]
Charlie Rose Meets The Silicon Valley