Monthly Archives: May 2008

Design Thinking

I’ve recently come across this thought from R/GA saying that “as marketers realise the power of digital, our industry is going from telling stories to designing experiences – experiences that deliver information, entertainment, and applications for online, mobile, or physical environments. Applications create utility and engagement that, when relevant, result in deeper brand experiences.” [...]
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The O2 memory project

About a month ago I was in Southbank to visit the O2 Memory Project, an installation by Jason Bruges Studio. The work explores the temporary nature of our digital memories, drawing on the theme of ‘nothing is lost’. The structure camera-captures panoramic moments in time and stores them within its digital memory bank. Inside, visitors [...]
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The Long Wow

Adaptive Path’s Brandon Schauer and David Verba, recently gave a presentation on Subject To Change. It’s a good overview of the main points of their new book. “The way most organizations think and work on products and services isn’t suited to the unpredictable world we live in. Instead, companies need new ways of thinking and [...]
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Mobile Rules! 2008

With over three billion mobile phones in use globally, the mobile space is three times as large as television and twice as large as PCs and it is the most personal device. Success in mobile marketing will require that marketers think differently. It is not a web experience that we transfer into a mobile [...]
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Uniqlo UT

Uniqlo UT find its unique way again to promote their latest series of tshirts. I couldn’t resist to post the widget. __utbp_d='blogparts';__utbp_u='';__utbp_w=480;__utbp_h=360;
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