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Vincent Thome is a strategist, geek and captologist working at AKQA. This blog is about technology, marketing and innovation.
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Monthly Archives: December 2007
Will agencies be at the centre of the new venture capital landscape?
How can digital agency networks take advantage of the new start-up generation? The start-up environment has changed. It is cheaper and quicker to start-up today. The funding aspect is diminishing in favour of the ability to spot the right idea at the right time, and to bring this idea to market. The purpose of [...]
Nice initiative
Martina Zavagno had the good idea of creating an advent calendar with short interviews from people working in interactive. I had the opportunity to be one of them and bellow is what I’ve answered. 1) Which is the digital project that impressed you more this year and why? Nike Plus was in 2006, right? [...]
Captology, the study of computers as persuasive technology
As you might have seen in the press, DDB announced that they want to refocus on influence. This concept has already been explored with what we call “swarm communications”, an idea inspired by nature programming showing flocks of birds and schools of fish or, in a more technology driven world, “swarm intelligence” which refers to [...]
Far Far Away