Monthly Archives: August 2007

Reflecting on marketing accountability

For a couple of months, I have been reading quite a lot of articles around measurement, accountability and effectiveness. It seems to be all quite messed up but with more money going into digital we will not be able to avoid this issue very long. When you see all the pressure CMOs get, it [...]
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Jeff Skoll on making movies that make change

I just wanted to share as I think it is a nice talk regarding all the things that are happening today. Jeff Skoll made his fortune as the first president of eBay. Now he’s spending it at the movies. His company, Participant Productions, makes entertaining, issues-driven films that inspire real change, Murderball, Syriana, An Inconvenient [...]
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Back to school with MIT’s theses

During the summer, it’s time to go on holiday but before it’s time to graduate and Comparative Media Studies’ theses from MIT are up. Emerging technologies are transforming the practices of storytelling, teaching, and artistic expression. CMS studies new forms of popular art and entertainment, ranging from computer games to digital cinema, and the social [...]
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The Piss-Screen or how to be clever with digital in the physical world

These guys rock! There brief was to encourage people to take a taxi with Frankfurt Taxi Services after they’ve had a few drinks, rather than get behind the wheel of their own car. How to capture the attention of any potential drunk drivers? Their solution, the Piss-Screen – a pressure-sensitive inlay set [...]
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Google still on the edge of product development

I haven’t been blogging about Google for a while but don’t worries it was not because they have stopped innovating or whatsoever. Here are a couple of news features or products they’ve released recently or are working on. Google Maps HTML embed A new feature that allows you to add maps to your [...]
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Social retailing and shopping, virtual and digital commerce opportunities

Here is my second post about retailing and shopping experience and how agencies could tap into new opportunities as e-commerce is converging in many ways. My first post was about the long tail of influencers and sellers, where distribution is split in many niche markets and where each influencer can potentially become a seller [...]
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IBM on the fight ahead on media’s mean streets

IBM has released an interesting report about the challenges that the media industry is facing. Here is the summary: “The worlds of traditional and new media are already clashing, and it’s a conflict that continues to expand. However, a second type of conflict is brewing – one that could cause major rifts among traditional partners. [...]
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Technology matters

Technology’s interest matters if you want to build experiences. Being creative with technology and investing in it now because the communication industry is really behind. If you don’t want companies such as MSN, Google, Yahoo! become the only experience planners in this world; increase your interest in technology. Here are I think two videos [...]
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AlwaysOn Stanford Summit 2007

Today is the last day of the Stanford Summit 2007. AlwaysOn Stanford summit is a two-and-a-half-day executive gathering that highlights the significant economic, political and commercial trends affecting the global technology industries. The Stanford Summit features the most innovative companies, eminent technologists, influential investors and journalists in keynote presentations, panel debates and private company CEO [...]
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