Monthly Archives: July 2007

The Web outside, mobile as a remote control

We should know the advantage that mobile bring to marketers. It is probably the most personal device so far and allows extreme targeting adding the location in the equation. Worldwide, there are 3 billion users of mobile, 1 billion of TV sets and 1.5 billion of PC. A lot of technologists or research company [...]
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Daft Punk’s ELECTROMA

I’m proud to be French…
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What’s next for the Internet?

Business 2.0 did a nice report around different trends influencing the future of the Internet. There are probably a thousand of articles like this one but I though it was well organize for non technical people. Then, to be honest, I’m quite fan about Business 2.0 slideshows and how they cross over related [...]
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Graffiti, lights and experiments

Experimentation has always been leading to innovation. I don’t know if you have heard about these guys at Graffiti Research Lab. They are dedicated to outfitting graffiti writers, artists and protesters with open source tools for urban communication and I love the way they approach experimentation. The goal of the G.R.L. is to technologically [...]
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Mashups or the culture of iterative and collaborative development

A lot of you probably heard about the Brand utility concept. Don’t know what Branded Utility is all about? Basically it’s a theory that suggests that in order for brands to remain relevant in our lives they have to become useful. Check this blog post by Jack Cheng that quotes Benjamin Palmer of the Barbarian [...]
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Sony live color wall

Sony Bravia was already famous through their TV advertising paint and balls. In Japan, they are trying to connecting the dot. How could online interaction have impact in the real world? This was their challenge. The idea, through a website consumers can change the color of the Sony’s headquarter in “live”. Through [...]
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When Worlds Collide

You might have notice that I’m not really an ad guy. I truly believe that digital is much more than banners, campaign microsites and so forth and that, as a result, we can create much more than messaging. Therefore, I’m very pleased to show you “When Worlds Collide” from Tribal DDB. Matt Dyke, Worldwide [...]
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