Monthly Archives: October 2006

Flash and ecommerce

Most of the people in the industry believe that Flash is only related to branding website. Recently Nike has redesigned his e-commerce site with Flash, saying the technology offers not only an improved user experience but also an easier purchase process. Well, they are not digital marketer of the year by chance. With the increased [...]
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Agencies must be more ROI focused to continue going forward

With broadband penetration increasing very fast, we saw more and more interactive video and 3d included into websites. At the moment, mainly on product websites, as it’s often more branding focus. Also because product websites don’t need complex CMS and architecture linked with third parties. But then, I strongly believe that videos and 3D [...]
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The Power of Google Search is Now Customizable, perfect for planners

One more time, Google think about us. “Today, Google is launching the Google Custom Search Engine, a new way to bring tailored search to websites and blogs. In just minutes, anyone can use the Google search platform to create a search engine focused on any content they like – from Hollywood heartthrobs, to favourite sports [...]
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2007, who’s gonna be the main clients contact?

To stay around the main topic of my interviews, I wish to speak about an article I read. If you can say something about R/GA is that they’ve very strong thoughts whatever other people like it or not. I’m always interesting in following their point of view whatever I agree or not. And to be [...]
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Sony Bravia paint ad

The new ad of Sony Bravia is now online. For me, one of the best example this year of “Brand Demand”. With their blog, Flickr, Youtube… they achieve to generate a real brand demand by their customers. By the way, I notice that, this time, they didn’t forget to include the Bravia URL in the [...]
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Branded alchemy by making the creative technical and the technical creative

That’s the headline of an interview from Contagious with Bob Greenberg, CEO of R/GA. And to be honest, I think that’s the main reason why I didn’t go to AMV/BBDO at this time. I was not ready to leave my geeky friends yet. I strongly believe that now, with all these new technologies, the technical [...]
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Back in business

After a few weeks, I’m back in business. Some holidays, lot of interviews and a new flat. My life in London is now kind of set up. I don’t know where to start as even if I didn’t blog, I was reading a lot. That make me remember how the industry is moving fast [...]
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