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Vincent Thome is a strategist, geek and captologist working at AKQA. This blog is about technology, marketing and innovation.
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Monthly Archives: September 2006
Google developing audio fingerprint software
This is the last news, rumour about Google. It can be at the same time scary and exiting. I already spoke about the fact that Google is working on a system that listens to what’s on your TV playing in the background, and then serves you relevant adverts.
The idea appeared in Technology Review [...]
Gucci and Hugo Boss new websites
Two famous luxury brands have released new websites. The first one Gucci is somehow different, as they didn’t use flash at all. The advantage, no plug-in required but still animation thanks to JavaScript and Ajax. The horizontal navigation is also very clear moreover if you have an Ipod…
The second one is different not [...]
Myspace will sell music from 3 million bands
A good example of the long tail concept. In a direct challenge to Apple’s iTunes more focused on hits, MySpace has announced its intention to sell songs from the 3 million unsigned bands on MySpace.com. Even more surprising, the songs will be sold as unprotected MP3s, free from DRM.
MySpace co-founder Chris DeWolfe told Reuters: [...]
The long tail rail
As I finished the Google story book, I can’t now wait to finish the long tail book. When you see that most of the Internet successes are built on this concept, I think it’s very interesting to go deeper and understand. I’m almost sure the book is relevant, as it has been written in a [...]
Discover the world with British Airways and Google Earth
While I was checking prices on BA.com, I saw an ad on the homepage with kind of Google Earth layout. Then by searching on Internet I found that it was a new campaign which ties in with Google to create an ad that’s the first of its kind.
Google Earth combines satellite imagery, maps [...]
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