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Vincent Thome is a strategist, geek and captologist working at AKQA. This blog is about technology, marketing and innovation.
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Monthly Archives: June 2006
Ford want you to participe
A new website, BoldMoves, has just been release by Ford. Through this website, they want you to participle and dialogue with their idea. Honesty, advertising or both?
Ford is telling the story of its turnaround efforts with a weekly online-only series of fifty 3-5-minute short films. The main target seems to be Ford’s dealers [...]
Include customer in your campaign
Now with Internet, you really can create an immersive experience with your target. By creating games online and offline, community, interaction to include customer, you can add value to your campaign.
Moreover, to deploy this king of campaign, even worldwide, it’s become cheaper and cheaper if you know the Internet media. You don’t need [...]
Brands on My Space
Mark Kingdon, from Organic, wrote an article last week on ClickZ about brands on MySpace. Lots of brand are now on this website. As he said:”With its 85 million registrants, it’s easy to see what’s so attractive.
The current model is simple. An advertiser posts a profile with digital swag (video, music, ring tones, [...]
Lynx, Spray more…get Billions
The latest Lynx deodorant advertisement that was planned to have only one showing on television, as Apple did.
Why? Well, to improve the buzz of course. And don’t worry, the video is already on all the social plateform…
Make your own mind up… but you’ll have to suffer seeing loads of buxom scantily clad [...]
More from Absinthe Films
This is my favorite snowboard video producer: Absinthe Films. I want to share with you their teaser… This title marks the beginning of a new era for Absinthe Films as they have broadened their scope to include and properly represent urban riding while still keeping the overall blend fresh and un-repetitive.
The video will [...]
The Vodafone Journey
The release of the new Vodafone website is a must see and a opportunity to introduce an older one Future vision. Both are really pushes the envelope on an immersive brand experience.
It offers a rich presentation of ambitions and evolution of the company by using content such as text, videos, [...]
Strike Up The Brand: How to Design for Branding
Jared Spool is a famous IA consultant and founder of User Interface Engineering. He did a presentation at the Google TechTalks, where he spoke about branding, user experience, and how people see abrand trough internet.
The video is quite long but very good, so have a look.
MySpace in foreign languages and le buzz from TF1
MySpace co-founder and chief executive Chris DeWolfe was quoted by the Financial Times and said that the first localized, non-English versions of MySpace will be available this summer. The company has designated 11 countries to target, naming specifically only France, Germany, China and India.
MySpace already has 75 million registered users generating nearly 30 [...]
Coke’s Happiness Factory