Monthly Archives: April 2006

TV is going to change

TV model is going to change with the convergence. TV on demand, through DSL, on mobile, TV local, TV with user content… So many things are possible. Currently, we have two famous sites Dailymotion and Youtube to showcase your movies either on the site or in a videoblog. Discover other videos with tags or [...]
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Nissan Micra Blog

Well, what’s going on when something become trendy. Everybody use it for everything. So Nissan launch the Nissan Micra Blog limited edition. But I don’t understand why they don’t push the concept at the end. Why they create a Flash website as every automotive brands do. Actually, in the website, you will find all [...]
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Some advertising data and outlook

Well in few weeks, I will have to start my training report for my school. So, as I will have to analyse some data and agencies strategies, I’m looking for interesting and recent outlook. Here is a recent one from Emarketer about Blog, Podcast and RSS Advertising and how they surge ahead. Not long [...]
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Yahoo Go TV

It was announced in the 2006 International CES, if you don’t remember check out the full Yahoo Presentation video. After Yahoo Go for mobile and PC, they launched yesterday Yahoo Go for TV, a DVR and general Microsoft Media Center competitor based on the recently acquired Meedio technology. Yahoo Go is a new suite [...]
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Wireless IP network in development

Well, for few days we had lot of announces from different major companies about wireless network development. First, Free think his new HD Freebox can help him to build an alternative wireless network for mobile phone. The new Freebox uses WiFi technology to offer customers a new way to make telephone calls and to [...]
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Google map Europe ready

As rumors predicted few days ago, Google Maps is now available with detailed maps (and directions) for countries in Europe. You will be able to prepare your journey quickly. I’ m curious to see the impact on other journey website such as Maporama, Mappy… Otherwise feel free to downlaod this two page Google Cheat [...]
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Ziki, a new social networking

The public version of Ziki.com was released few days ago. This web 2.0 service allows you to tag yourself. As Netvibes, you can use it to aggregate your blog entries, Flickr photos, del.icio.us links, maps, audio, recommendation and lot more. Founded in January 2006, Ziki inc is a privately held company based in New [...]
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Adwords abuse?

There has been a recent explosion in abuse of AdWords, Google’s PPC (pay per click) advertising platform. It is apparent that the techniques do not follow Google’s own clear guidelines. Unfortunately, users and legitimate advertisers pay the price, while Google and the unscrupulous advertisers profit. Google has always put its users [...]
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Full integrated campaign from Ricola

Sometimes, you don’t need to spend a lot in media buying. Spend more to get a good strategic idea and let the viral plays. Actually, Ricola cough up to $1 million in cash to folks who can find the mystery cougher in their midst and successfully come to their aid with a Ricola cough [...]
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Truth in advertising

If you work in an advertising agency, you’ve probably got clips of these films virally through email. Anyway, It’s important to be able to joke about our own industry. Dailymotion blogged video Thanks Aziz for this happy Friday.
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