About
Vincent Thome is a strategist, geek and captologist working at AKQA. This blog is about technology, marketing and innovation.
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Disruptive By Design
Because we live in an era of relentless change, Wired organised its first ever business conference – Disruptive By Design.
New technologies and business models emerge almost overnight. Advertising, retail, manufacturing, media, financial services, travel—no matter what business you’re in, you’ve felt, or are about to feel, the shockwave that disruption brings.
This exclusive, invite-only event featured top industry leaders on how to think different about change, and how to use it to your advantage. The content of that event is now available for the rest us including the papers.
Revealing The Geek Inside Me
I finally decided to get back to my PHP, MySQL, .htaccess and CSS skills to back up my open source blog and move everything to Wordpress.
I have now a brand new blog to go with my brand new job. As I might not have the time to blog everyday, I am also sharing my reading.
You can subscribe to my blog or my reading via a reader. I hope you will enjoy the new style.
The Post-Crisis Consumer
John Gerzema says there’s an upside to the recent financial crisis — the opportunity for positive change. Speaking at TED, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending. Interesting stats and trends.
Startup School 2009
As last year, Ycombinator put together startup school. “Are you a hacker who has thought about one day starting a startup? Have you already started it? Then you’re invited to a free, one-day startup school at Berkeley”. They have a range of experts speaking about startups from their own experience.
Watch live video from Startup School on Justin.tv
The atmosphere of energy in the room at startup school is something to experience. Many founders have told that this event was what finally made them take the leap.
For more, here is the coverage from Techcrunch:
- Mark Pincus Talks About Becoming A Great CEO, With Tony Robbins’ Help
- Tony Hsieh On Delivering Happiness
- An Interview With Mark Zuckerberg
- Paul Buchheit Wings It, Tells Us What He’s Learned
- Ev Williams And Biz Stone Admit Even Twitter Thought Twitter Was Stupid At First
- Wired Editor Chris Anderson On Freemium Business Models
- Jason Fried of 37Signals On Startups, Crack Cocaine, And More
- Sequoia’s Greg McAdoo On The Opportunities Of A Recession
Trust in digital life
How much do you trust your digital life? Has the fear of identity theft or bank card fraud dampened your trust in digital services? You’re not alone. As the digital world permeates more and more aspects of our lifestyle, protecting our digital lives is more important than ever.
Researchers at Microsoft, Nokia, Philips and digital security company Gemalto recently announced the launch of a new initiative that aims to set out how consumers and businesses can do just that. Called Trust in Digital Life Partnership, their vision is to address “the fundamental societal issue of trust in new and emerging digital services.”
One of the founding members of Trust in Digital Life is Kim Cameron , chief architect of identity with the Identity and Security division at Microsoft. Mr. Cameron is a firm believer that the need to animate interest in the area of digital trust is key. In a recent Q&A interview with the Globe and Mail, Mr. Cameron outlines what steps need to be taken to secure digital identity.
Know Me / Nudge Me
Most people are still careful to protect their personal information, but more and more of us are choosing to store our most intimate details online: financial information, health records, personal preferences, and even our schedules and location. This is not because we are more trusting, but because sharing information unlocks access to personalized services that support us in meaningful ways.
Services such as Flickr, Facebook, and Mint have created platforms to collect personal information and, in turn, have built value around their customers’ willingness to provide it. Netflix asks for direct input in exchange for personal recommendations, but the Toyota Prius works in the background, unobtrusively capturing our driving behavior and playing it back to us. Building on the power of information, these services can transform unintended consequences into intentional change.
As people share more, their expectations are evolving from archiving services to personalized services that adapt to them, and even anticipatory services that nudge them in positive ways. This has resulted in services that capture people’s history, filter their information, and turn it into tailored recommendations, options, alerts, and connections.
Rory Sutherland at TED
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.
In Berlin, No Blogging
I will keep you posted…